5 Marketing Strategies for Orthodontists
Are you busy with back-to-back appointments, making sure your support staff is ready for success, and doing everything else necessary to keep your orthodontic practice running smoothly? It’s likely that you don’t have the time, budget, or know how to create and implement a large-scale marketing strategy effectively. In today’s competitive healthcare space, it’s important to make marketing a priority.
Here are 5 marketing strategies that are easy to implement, cost-effective, and you’re likely to see quick results from:
1. Build relationships with area dentists
Referrals from dentists are one of the best ways to get new patients. Dental patients already know they need your services, whether it’s now or in the future. If a patient trusts and values their dentist, they’re also likely to trust you. Establishing relationships and building a strong rapport with area dentists will make them more likely to refer their patients to you, which is something you want.
Build a strong rapport with area dentists by doing the following:
- Make time in your schedule every month to meet local dentists for coffee and attend networking events where colleagues get together.
- Find ways to stay connected to your dentist network; this can be done by sending them interesting, relevant industry articles.
- Send them thank-you notes for every patient referral, even if it’s a simple note.
2. Think local
Having a Facebook page is the first step in helping your Search Engine Optimization (SEO). You should also allocate a portion of your marketing budget to local Facebook ads or Google Adwords campaigns. These advertising channels are a great way to target parents whose children need braces and people who are thinking about Invisalign. Going to community events is another great way to build your client base, because it allows you to make personal connections with prospective patients. Examples of community efforts include setting up a table at a local event, sponsoring a sports team, or donating your services at a fundraiser.
3. Create content
You need to think like a marketer if you want to keep your patients. Creating timely, relevant content improves your search rankings while also helping to make you a trusted expert.
It’s important to post educational content for your website, such as articles on how to care for your braces and foods you should avoid when you have braces. Other important types of content include blog posts, videos, and free downloads. Share content on your social media channels to reach a larger audience, and try to interact with them so they can stay involved.
4. Offer incentives
Orthodontic care is costly and is generally not covered by insurance, so offering specials for new patients is a great marketing strategy to get more patients in the door. Different ways to approach patient incentives include:
- Offering free consultations for new patients, a discount on certain services, special packages, or value-added extras that don’t cost you much
- Giving a discount to patients who pay in full ahead of time
- Rewarding patients who provide referrals with gift cards to local stores or a discount on their next service
5. Ask for feedback
Patients see reviews and ratings when searching for orthodontists online or looking on social media. They want to know what other patients think and how satisfied they are with your services. Online reviews can also help improve your SEO rankings, which is why they should be an important part of your overall marketing strategy.
Ask for patient feedback in a timely manner; send them a reminder right after their appointment to increase the chances that they’ll leave a review. You can do this by sending an email with a link to your Facebook page or a way to submit a review in the email directly. Monitor and respond to any negative reviews, and work to resolve the issues that patients bring up. This will show prospective patients that customer satisfaction is important to you, and it makes a big difference when individuals are searching for orthodontists.
Are you interested in getting more patients and marketing help for your orthodontic practice? Request a FREE consultation today.